Nevada Healthcare News Masthead

Healthcare News Reader Demographic Distribution

Welcome to the Healthcare News Reader Demographic Distribution page!  This is where you will see information about who receives Healthcare News publications. As shown below, more than 45,000 healthcare leaders throughout the U.S. receive Healthcare News publications and our email announcements.

The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial, Professional & Providers section are manager and lower and include providers. Totals are summarized by industry and presented in the second through seventh columns and totaled in the eighth column.

We offer the web version of the Healthcare News at no cost or obligation to everyone in this demographic.

Reader Demographics as of January 2012
Position Classification Industry Classification
  Hospital Medical Clinic Other Provider Insurance Agency Insurance Company All Other Total
Executive
Chief 810 293 240 183 98 977 2,601
Operations 349 149 120 6 67 119 810
Finance 717 129 122 1 128 119 1,216
Medical Management 502 187 92   66 87 934
Marketing & Sales 495 77 149 60 164 289 1,234
Human Resources 564 91 64 2 45 85 851
Information Technology 129 22 13   19 38 221
Legal & Compliance 423 63 88 1 110 248 933
Education 79 2 7     687 775
Nursing 663 46 16   21 53 799
All Other 3,318 358 418 12 425 911 5,442
Total Executive 8,049 1,417 1,329 265 1,143 3,613 15,816
Managerial, Professional & Providers
Human Resources 1,648 267 212 2 175 449 2,753
Operations 7,660 1,486 1,335 63 1,549 3,256 15,349
Marketing and Sales 591 96 217 224 581 368 2,077
Finance 827 152 223 1 205 282 1,690
Information Technology 562 78 87   184 127 1,038
Practice Manager 186 715 71 1 6 61 1,040
Nurse Manager 525 31 18   66 71 711
NP/PA 156 123 35   9 28 351
Registered Nurse 1,236 103 118   38 503 1,998
Physician 229 225 9   15 46 524
OT/PT/SP 333 27 45   4 33 442
LVN/LPN 29 6 4   2 230 271
All Other Managerial and Professional 1,075 97 88   50 152 1,462
Total Mgrial, Professional & Providers 15,057 3,406 2,462 291 2,884 5,606 29,706
Grand Total 23,106 4,823 3,791 556 4,027 9,219 45,522